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18 Aug 10 Using Clickbank SocialPromote For Market Research

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In this video, I talk about Clickbank’s new SocialPromote and how you can use Facebook’s Activity Feed Social Plugin for quick market research.
Here’s a Live Preview Of The SocialPromote Activity Feed

31 May 07 GDD07: Google Developer Day 2007 Summary

I just spent today attending Google’s Developer Day. I’m a bit worn out due to the fact that I was up late list night reading up on Google Gears. I wanted to have a better understanding of this newly released product before going to GDD07. This was probably a bad idea since it contributed to my being late for the event today. For a start I went to the wrong convention center, I’m new here and thought there was only one convention center in the area. Since I knew where it was, I didn’t plug in the address into Google maps or anything. I managed to get in around lunch time so I missed the keynote and first set of sessions.

The first session I chose to attend was the Google Gears Fireside Chat. I won’t go into details about what was covered because there’s a great write up over here. Most, if not all, the sessions were streamed live on the web. A lot of them are also posted on YouTube. I feel that the ability to take web apps offline is something that’s much needed, and it will be interesting to see how other developers make use of this. There’s already support from Adobe, Firefox, and the Dojo team. This is great news for developers since any of these companies could probably have divided the field by creating their own implementation.

I was also able to spend quite a bit of time talking with on of the members of the Google Adwords API team. Although they were not prominently featured at the even, they did have a demo center setup. I asked if there was a chance Google would hold an adwords developer day, from my understanding there isn’t one in to works.

I missed one of the sessions I had planned on attending because I struck up a conversation with Jeff Ragusa about the Google Search Appliance and Google’s push into on the Enterprise. I feel there a a big opportunity in that space and I was able to confirm that during my conversation. I’ll be keeping a close eye on what’s going on in this area, as I feel there’s a lot of cool stuff on the way.

At the end of the day’s sessions I finally got to the part I had been looking forward to for some weeks. A chance to see and hang out at the famous Googleplex. I took a few pictures on my cell phone and will try post them up tomorrow I’m too tired to write any more.

21 May 07 Demographic Targeting With AdCenter and AdWords

A while ago I attended a webcast hosted by the team over at adCenter. The main focus of the webcast was to showcase some of the amazing tools marketers now have available for PPC advertising.

I’ve always known that people in different demographic groups respond differently to certain offers, but up till now it seemed like the only way to know would be to collect your own data by surveying your traffic. This can often be expensive and time consuming.

During the webcast, I discovered that adcenter gives you the ability to run a demographics report. This will show you information such as impressions and CTR broken down by age group, gender and even geographic location. With this information you can then create campaigns targeted at the demographic groups that’s converting the best.

Google has a similar feature that only works on the content network, so in order to take advantage of it, you’ll have to set up a site targeted campaign. I imagine that as google collects more and more information from its users especially via iGoogle, it will be able to offer this feature for the search network as long as the searcher is logged in.

The screenshot below show what’s currently available in adwords

Google AdWords Demographic Targeting

02 Jan 07 Hello world!

My Personal Blog is finally online. My other posts will hopefully be more interesting.