This section particularly grabbed my attention as it highlights how dramatic an effect latency really has on your online revenue.
Latency matters. Amazon found every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition.
We are always looking for tweaks to make Tracking202 and Prosper202 faster, as we undersand how much of a difference a few 100ms can make on your earnings. I recently wrote a post highlighting a few quick fixes you can make right now, that will yield some noticeable differences for you.