I’ve posted before about the importance of a speedy website. This infographic puts a different spin on what this means at scale and adds some other interesting data points, especially on the mobile side.
I just saw this ad on Facebook and love how attention grabbing this ad is, especially since it’s written in a way to connect with a very specific target audience.
However, immediately after enjoying how smart and witty the ad was, the next thing that popped into my mind was:
“Wait a minute, why am I even seeing this ad running, did the reviewer ‘forget’ about section 15 of the Facebook ad guidelines?” http://www.facebook.com/ad_guidelines.php
Here’s a Snippet From Section 15 of the Ads Guide and also a screenshot of the Ads FAQ that explains this further with an example:
Grammar, sentence structure, spelling, and spacing
Ad text must be grammatically correct and contain proper sentence structure.
Ad text must be in complete sentences.
Ads cannot include excessive repetition (such as “buy, buy, buy”).
Ads must use correct spelling.
Ad text must include grammatically correct spacing.
Is it ok for Facebook to allow a company like Panasonic to break the ads guideline or operate under a different set of guidelines, when a similar move by a smaller advertiser would be met by the very familiar disapprove message that I’m sure many of you reading this post have grown to love (to hate)?
The Holidays are just around the corner, and that means it’s time to grab your piece of the multi-billion dollar holiday spending season. The big online retailers Amazon, eBay, Walmart and more have already started heavy promotions. The graph below is an aggregate of shopping related searches on Google over the past 12 months. So the spike at the beginning shows last years volume, the spike at the right of the graph show what is happening right now.
For more information on the Holiday Shopping Season, I recommend you check out the Google Retail Blog.
Hint: Check out their posts from last year, both before and after the holiday season.
For example did you know that Tuesdays are the biggest shopping days during the month of December? I thought Monday was the biggest shopping day.
This is a presentation I created last year for the San Francisco Meetup202 Group, it’s was refreshed this year and should give you more insight and data to get you motivated.
Finally here’s a recent post from Ian Fernando, that talks about tools affiliates can make use of to easily build holiday themed shopping sites.
What has your experience been? Is this the biggest time of the year for you?
At this point in time it doesn’t look like all the ads are showing this. For example ads to Facebook pages don’t have the destination urls showing on the ads.
The urls are actually showing the final destination page so use of tracking links don’t seem to affect the url shown on the ad, however there were a few ads that had destination urls that definitely didn’t match the actual destination url. Considering these were all affiliate ad, I assume the advertisers were cloaking, causing the Facebook bot to grab and show the wrong display url.
Up until now there was no need to consider your display url when running Facebook campaigns, now it looks like now there will be some advantages in having landing page urls that are targeted to the offer being promoted. This is a technique, I’ve been using on adwords for years for increasing mt CTR. Urls that are too long are currently being truncated.
Facebook users will now also have a better idea of where they are going to be taken before even clicking on an ad, depending on the situation, expect your CTR to increase or Drop. You may also start to see a drop in duplicate clicks since users will now be able to know that multiple variations of an ad all lead to the same site.
At this point in time, the display url doesn’t seem to be showing in everyone’s account and it may be a test that may not end up going live fore everyone. Are you seeing this change in your account?
I’m Nana Gilbert-Baffoe and I Endorse this blog post!
As a marketer you should know about the psychological phenomenon known as social proof and its power and ability to get people taking action or feeling more comfortable about taking an action because they see other people have already taken a similar action. Social proof becomes even more powerful when people you know, like and trust endorse an action or product and Facebook ads includes an incredible ability to tap into this phenomenon with Social Endorsement. To see how social endorsements work on ads, take a look at the image to the left.
How many of you could resist from clicking my ad or even liking it too if you knew someone as likable, charismatic, and humble as me was endorsing my own ad?
So the ability to click like on ads is not new, but until today all you could do is assume and hope that someone (hopefully someone influential) had clicked the like button. There was no way to actually know how people were engaging with your ads and if anyone had actually taken to time to click Like on your ads.
Take a look at the new data Facebook just made available to advertisers
In a note today the FB ads team announced that we now have access to some pretty interesting data on how people are interacting with our ads and if anyone has clicked like, it doesn’t have all the data I’d like to see, but it’s definitely a start in the right direction.
There ad manager now shows one new column labeled Social %, this shows the percentage of ads that were shown with asocial endorsement at the bottom. To get access to all the extra metrics you see in the screen shot, you will need to run an Advertising Performance report in the report manger. In the image the Impressions column is nothing new, but right next to it we have Social Imp % which is the same as the Social % metric shown in the ad manager. The next new metric is Social Clicks, this shows how many clicks originated from ads with social endorsements on them. The final and more interesting to me is the Social Click Rate one. I had always guessed that ads with social endorsements enjoyed a higher CTR but there was no way to really know. Now we know. I chose to share data from a campaign with enough data that my conclusions would be more statistically valid. If my math is correct, having social endorsement on my ads increased my CTR by over 41%. This is huge, and I’m going to start experimenting with ways to get more social endorsements on my ads.
It would be interesting to get some more data from others as to how much better or worse your ads performed when enhanced with social endorsements, feel free to share your data in the comments. Hint, Hint! Additionally I’d like to see the actual number of endorsements my ads got and how well these ads improved conversion rates. The conversion data would only be available to people using the Facebook conversion pixel. I’m sure Facebook will add this over time.
It’s rumored that Google will be launching their instant search or streaming search functionality today. Late last night I saw it in action, for a few minutes. I assume they are randomly testing it out with their users. I would have played around with it more if I had known for sure it wasn’t live for everyone. Here are my initial thoughts and questions based on my quick experience.
Inflated Adwords Impressions and Hijacked Clicks Unless…
As I was typing out me query the entire results page kept updating, including the ads. What this means is that by the time you are done typing you’ve probable seen 5-10+ ads. Any of them will flash by for a second or less. I expecting Google will not count these as impressions on your account, but how will they get reported? Drive-By Impressions? Or will advertisers not get this data. I believe that as users get used to this new feature, people will start to type queries slower in order to glance at the results AND ads. The benefit is that advertisers with ads being triggered by lower key phrase terms will now have first dibs at the traffic.
Let’s say a surfer wanted to search for “Dog Training For Beginners” , and you happen to be bidding on this phrase because you did your homework and only bid on highly targeted keyword phrases. With the new Google, an ad will show for “Dog”, this will probably not be targeted enough for the ad to match the surfers requirement. But the next set of ads and results will be for the phrase “Dog Training”. Depending on how well written the ad is, the surfer may never complete their initial query before they click away.
It will be interesting to see how web search behavior changes and how advertisers will have to modify their keyword selection process and ad copy writing to stay competitive. The same applies to anyone doing SEO.
#1 Position Could Be Worth a Lot More traffic!
I may be mistaken, but I think there is some keystroke or action that automatically or easily navigates you to the first result in the SERP. During my first encounter with instant search I somehow ended up on a website but I know for sure I didn’t click the listing to get there. All I know is that my fingers slipped and hit something that took me to the top results on the page. Whether this is an actual feature or even the results of my mistake, this could be huge for the SEO industry and everyone enjoying first position ranking for any keyword.
All this is going to become more clear at 9:30am PST today and I’ll update my post with thoughts
Here’s more info on how impressions are counted on adwords, from The Adwords Advertisers FAQ
“When someone searches using Google Instant, ad impressions are counted in these situations:
For many of us in the US, it’s easy to forget or not realize that 70%+ percent of Facebook’s 500+ million active users are NOT in the US. This means that if you have a product or service that can be used by the international web, you need a plan for utilizing Facebook’s relatively cheap international traffic to grow your bottom line. This short guide will provide you with a few pointers on how to best advertise to non-US Facebookers and also show you where to go to get the cheapest international traffic.
Watch your language!
Is the landing page of the offer in English or another language? Remember, it’s possible to target people by both language and country, so ensure the language of the page matches up with the language selected your ad. By default, facebook will target your ads to speakers of the official language of the country you are targeting, don’t make the mistake of writing an English ad that may potentially be shown to a non-English speaker. You will only end up with a low CTR ad. It’s safe to assume that many of you reading this may not be native speakers of some of the offer you promote. Use a tool such as Google Translate to help you. http://translate.google.com/
Find The Right Offers
Ask your affiliate manager at your favorite network for a list of their top international offers. They are there to help you, so make use of them as a resource. Just a few months ago, it was much harder to find offers to run internationally. Now almost all the major networks have a reasonable collection of international offers, often they are available for countries other than the usual countries that everyone things of when looking to promote “International” offers i.e. Canada, UK, Australia, and even New Zealand so explore and be adventurous with your offer selection.
Geo Targeting Can Be Your Enemy
Many savvy advertisers and affiliates use scripts to automatically redirect non-locals to another page. This can backfire especially with Facebook because they will disapprove your ad if they don’t land on a page that matches the offer being presented in your ad. One solution is to ask your affiliate manager if there is non-geotargeted link available for use on Facebook. There are other ways to solve this problem; however I won’t recommend them since it could get your account banned.
Know Where The Cheap Traffic Is
Even though 70% of Facebook’s active users are not in the US, it’s still worth noting that the US still has the largest concentration on Facebook users for targeting. Compare over 132,000,000 users in the US vs approximately 28,000,000 in the UK which is the country with the next largest userbase reachable by advertisers. We are talking about almost 5x more users to advertise to but it comes at a premium. US traffic is the most expensive and competitive to target on Facebook. The recommend CPC for targeting people 25-34 is about $1.12 in the US, however if you were trying to reach the same age demographic in Venezuela you’d be paying only $0.11 this is approximately 10x cheaper.
Here’s a table with the Top 10 Facebook Countries By Traffic Volume and the cost of reaching people aged 25-34 in each country. All data is approximate.
|Rank||Country||# of Facebook Users||Cost To Target 25-34 Yr Olds||# Of 25-34 Yr Olds|
Would you like a word doc with the top 30 countries? Here’s how to get the file:
Step 1: Like this post in Facebook
Step 2: Tweet this post on twitter.
Step 3: My Facebook fanpage is a bit lonely. “Please Like Me” 🙂 And A link to the word doc will be automatically shown to you.